Working with Julia from MindShift transformed our approach to the market. Her GTM strategy and services, helped us identify our ideal customers, streamline our launch plan, and increase direct-to-consumer sales by 35% in the first season. Her experience in the wine industry was apparent and her guidance was practical, actionable, and tailored to a small winery’s realities. Well worth the investment."

Doug & Dawn

Estate Owners-British Columbia

Go-To-Market Strategy

LAUNCH SMARTER, SCALE FASTER, AND DOMINATE YOUR MARKET

MindShift Creative's Go-To-Market Strategy is designed to convert ideas into impact. Our service guides you through five critical steps to ensure your product reaches the right customers, in the right way, at the right time:

🔹 1. Market Research (Foundation)

👉 Understand where to play and who to sell to.

Customer Discovery → define buyer personas, identify pain points.
Competitive Analysis → review Niagara + North American competitors, SWOT analysis.
Market Opportunity → TAM/SAM/SOM sizing, pricing benchmarks.
Keyword/SEO Research → determine how audiences search for solutions.

🔹 2. Positioning & Messaging (Strategic Direction)

👉 Clarify your “why us?” before you build campaigns.

Value Proposition Design → show how your offer solves real problems.
Messaging Playbook → tone, taglines, elevator pitch, and proof points.
Channel Strategy → decide where to launch first (local SEO, LinkedIn, events, PR, ads).
Pricing & Packaging Alignment → ensure offers are clear and competitive.

🔹 3. Brand & Experience (Identity)

👉 Make the strategy tangible and memorable.

Visual Identity → logo, color system, fonts, brand guidelines.
Digital Presence → website, landing pages, CRO-ready structure.
Content Storytelling → case studies, blog, thought leadership, video.
Trust Builders → testimonials, social proof, certifications, media mentions.

🔹 4. Launch & Execution (Activation)

👉 Turn the plan into action and capture attention.

Integrated Campaigns → organic + paid marketing, PR pushes, social buzz.
Sales Enablement → decks, one-pagers, proposals, scripts.
SEO/Content Rollout → first blog series, backlinks, local search optimization.
Paid Media & Retargeting → LinkedIn ads, Google search, geo-targeted campaigns.
Partnership Activation → leverage chambers, incubators, and B2B collabs.

🔹 5. Growth & Optimization (Sustainability)

👉 Scale intelligently and measure success.

Analytics Dashboards → track leads, conversions, and ROI.
Conversion Rate Optimization → A/B testing of landing pages & funnels.
Retention Marketing → email nurture sequences, customer communities.
Quarterly GTM Reviews → refine positioning, channels, and campaigns.
Expansion Strategy → explore new markets, upsell/cross-sell, partnerships.

Choose from three tiered packages tailored to your needs: whether you’re testing your market, scaling rapidly, or aiming for a full market takeover, there’s a plan built to accelerate your success.

EXPLORE GTM PACKAGES